Archives: Case Studies Posts

What we did:

The YU Global logo conveys the fluidity of the contemporary job market, highlighting the quick attainment of skills through professional certificates.

Figures depicted looking ahead represent learners of diverse educational and geographical backgrounds, emphasizing perpetual progress and career enhancement. These elements are embraced by the YU shield, symbolizing a steadfast commitment to personal development and adaptable education pathways for lifelong learning or advanced degrees.

To maintain brand recognition and continuity, we preserved YU’s primary color in the logo design.

The rebrand.

ICA’s iconic logomark has transformed, reflecting its commitment to innovation and excellence. While the fundamental design remains, we’ve refined it with balanced lines and angles, infusing it with a fresh, professional, and polished appearance.

But why keep the same icon? It’s all about preserving recognition. 

We’ve cranked up the vibrancy, infusing it with a bold splash of yellow. The journey towards excellence takes on a brighter, more vibrant tone with a sleek, unified face.

It’s all about the bigger picture.

Our goal was to ensure that ICA’s campaigns shared a consistent visual language.

Every campaign was a piece of a larger puzzle, contributing to ICA’s overarching brand message. This cohesive approach created a strong and memorable brand presence.

Through a consistent color palette, typography, and visual elements, we established a unified brand identity that reinforced ICA’s core values. 

The ICA fashion edition.

Fashion is a constantly shifting playlist, where the beat never stays the same. Runway shows and red-carpet events? They’re practically on a loop. 

For designers, staying in vogue isn’t a challenge; it’s their canvas, their art, and they set the bar.

The rest of us? We often find ourselves chasing after their creative coattails. 

We came in strong with this campaign, choosing a unique angle that speaks to those artists. Instead of chasing trends, we empower them to become the trendsetters, the couture visionaries, and the dream weavers who bring their boldest fashion fantasies to life.

Why be a trend follower when you can be a trendsetter? 

That’s the message we set out to share, and we’re delighted with how we’ve breathed life into it.

The ICA BA edition.

BA programs come by the dime a dozen. How does ICA differentiate itself? Because they’re in it for the long-term end result. They have their eyes on the prize and push you forward.

We chose this bold message to show you the end goal – a transformation from students to leaders. 

With our message and visual direction, you can envision yourself, armed with your degree, heading out into the world confident in your ability to make a mark. 

They say, ‘The future belongs to those who believe in the beauty of their dreams.’ With ICA, your dreams are not just beautiful; they’re achievable.

Who knows where your BA will take you? The sky’s the limit – and maybe even beyond. We made those tassels turn to show you how far you can go. 

The ICA Masters in Special Education edition.

In our campaign for ICA’s Masters in Special Education, we’re painting a picture that tugs at the heartstrings. Forget the usual laundry list of benefits; we’re all about celebrating the magic of your passion.

Our visuals feature backpacks and beaming kids with stickers that declare them as resilient problem solvers, high achievers, and curious learners. We even sprinkle in some ‘Good job’ and ‘Awesome’ vibes because, let’s face it, every success deserves a cheer.

But here’s the real deal: it’s not just about the stickers. It’s about the incredible journey you’ll embark on with ICA.

Return on Yeshiva University

At Yeshiva University, they navigated the intricate balance between spiritual fulfillment and educational advancement, acknowledging that life often unfolds in the vast gray areas between absolutes. This institution, where decisions are made, sacrifices endured, and confusion confronted, is a testament to the convergence of values and knowledge.

Our campaign, aptly named “ROYU” or “Return on Yeshiva University,” was meticulously chosen to convey a profound message. It serves as a testament to the tangible, real-world impact that Yeshiva University has on its students and alumni, substantiated by compelling data.

Within the campaign, we introduced you to a select group of alumni, not as mere faces but as living embodiments of success. A Yeshiva University investment is not only an investment in education but also in oneself, securing a lifetime of success and fulfillment.

Yeshiva University on Wall Street: Illuminating success

In a captivating feature within the esteemed Wall Street Journal, Yeshiva University stepped into the spotlight, illuminating its profound influence in education, ethics, and personal development. This strategic positioning within one of the world’s foremost financial publications underscores Yeshiva Universty’s significance in academia and prepares individuals to excel in the intricate world of business and finance.

Pathways at YU: Paving the way to excellence

Under the innovative PATHWAYS program at Yeshiva University, undergraduates embark on a seamless journey from bachelor’s degrees to graduate programs while acquiring advanced training necessary to launch successful careers.

Our comprehensive development efforts spanned a multitude of aspects, encompassing a ground-up approach. This included a complete identity redesign, captivating billboards, meticulously designed signs and banners, engaging advertisements, and highly effective email campaigns. Moreover, we introduced an array of cutting-edge devices and technology to facilitate seamless transitions and engagement for the PATHWAYS program, ensuring that every student’s journey is both productive and inspiring.