Case Studies Posts Archive - Media OTG • Telling Your Brand’s Story

Olivvi

For the colors, we kept away from the classic soft feminine colors and instead chose a strong burnt rustic to convey the boldness of the Olivvi city girl. We added We portray the grit of the city girl within the block letters of the logo. During our research period, one of the things that came across from designer brands was that they kept their logo very simple and not overdone, that way they can blend in with any collection or design.

The name Olivvi stands out among the brand with strength, yet remains simple not to overwhelm, allowing the clothes to lend their striking impression.

We used a clean font with a strikethrough to subtly hint at the city. The icon is the letter O – for Olivvi – with a continuous line to continue the theme. subtle secondary shades for contrast.

Olivvi is the embodiment of a girl in the city. It’s an image of her strength, coupled with her infectious amiability. Embodying courage and determination, Olivvi speaks with boldness and warmth.

Weaving lines tell of the roads, the crosswalk, the grid that makes the city streets, and traffic lines that lead the way.

The people, the streets, the buildings — she carries them close to her heart, as they do her. She leaves a bit of herself wherever she goes, marking her mark along the way.

If you love the brand, you’ll recognize its pattern anywhere. Think Gucci, think Balenciaga, think Olivvi.

We created 4 beautiful custom patterns to use on the clothing, lining, stationary, and shipping boxes to elevate the entire branding experience.

Five:30

To mirror the Five:30 goer, we showcased tough determination with bold font and sharp lines. The precise lines cut deep, hinting at discipline and routine. The daring, rough feel personifies a woman crushing her fitness goals.

Kids First

The logo depicts a child in motion, running forward, breaking through. It also portrays an arrow pointing upward.

With the labels on full display, we proudly pronounce: Challenges accepted. We accept every child with open arms and help them attain their true potential.

We went with a variety of vibrant colors to reflect a myriad of individual personalities. Because no one color fits all.

For the fonts, we chose a child-friendly and warm font that reflects the Kids First mission of a kind and welcoming approach to kids with challenges.

At the same time font is also clean and corporate to convey a sense of professionality that Kids First takes pride in.

To unveil this beautiful rebrand, we designed a state-of-the-art multi-page pull-out for the magazines that were published in the Pesach issue. In the designs we used portrayed the brands message and style with the label shapes, luxurious copy, and iconography to exhibit all the services Kids First offers.

Ahava Medical

The heart represents the hub that’s the medical center, doing its part to pump energy and life. The chambers of the heart that hint at the departments that exist within the medical center. Shapes that portrude out of the heart to represent specialists within the trusted circle. A team that comes together in one place to bring stellar medical care.

Various shapes cluster around the heart, representing the numerous specialties the center offers. Together they create a circle that embraces our patients within with the quality care they deserve. The circle conveys openness, trust, and a sense of wholeness.

Let’s talk colors: We went with high-contrast shades of green and blue to convey the brand messaging of professionality and trustworthiness, while showcasing the distinctness of the brand with the bold colors.

Working with the brand colors and shapes, we created a custom iconography set and pattern that displays the different functions of Ahava Medical.

Avery & Jay’s

So how did we come up with the name Avery & Jays? We brainstormed many different ideas until we finally struck gold.

Inspired by the dedication & commitment of the owners Avrumy & Yaakov to their new endeavor, we thought who else personifies the brand more than the owners who live & breathe this dream? And so, Avery (Avrumy) & Jay’s (Yaakov) was born.

The logo design is friendly, flowing, and playful. Dancing lines mimic the swirls of an ice cream scoop. The font is a bold look on a soft pattern to show the contrast of soft ice cream on a crunchy cone. The ‘v’ in Avery presents an ice cream cone with an enticing scoop on top.

Kindzees Headstart Program

Golden Flow UHT Milk Campaign

Our team designed a spread depicting a traveling suitcase featuring the all-new with the UHT milk, illustrating the function. On the left-hand side of the ad, we explained in user-friendly terms the chemical background of how UHT milk can last without being refrigerated.

Mehadrin Website

The website displays the full inventory of all the Mehadrin products alongside relevant information, ingredients and nutrition facts, recipes to munch on using Mehadrin products and news & updates within the Mehadrin company.

This launch is just the beginning. Mehadrin continues to evolve, and our platform is designed to flex along with their growth. With an eye toward growth including future wholesale shopping integration, we crafted a content management system that can accommodate whatever future evolutions the site takes.

To complement the website we had Yossi & Malky Levin shoot beautiful lifestyle photography showcasing the Mehadrin products in nice foody environments with a consistent look, just the way you would like it at home.

See full website: mehadrin.com

The Armon Hotel

The various iterations of the logo give the brand versatility to be used on various mediums across all platforms. We customized a modern font to complement the wordmark.
The font is distinct and clean, alluding to an inviting and open space. Each letter of the name carries a sophisticated, non-rigid shape, conveying a royal and upscale aura. The font’s curves and smooth edges visualize a spa-like shape, lending imagery of a luxury destination escape.

Unveiling In The Papers
To unveil this beautiful Armon Hotel, we designed a state-of-the-art 6-page pull-out for the magazines that will be published in the Sukkos issue. We used bold photography, luxurious copy, and iconography to exhibit all the amenities Armon offers.

The Website
We created a website that visually reflects the elegance and grandeur of the Armon, and has a satisfying user experience that works just as beautifully with mobile, as it does desktop.
With a blend of striking photography, distinct typography, bold copy and the Armon signature colors – the website is a reflection of the upscale Armon Hotel.

J&J Dairy Website

NA’ASEH Branding

King Restoration

Bold colors were used to show strength along with the areas of expertise, with red representing fire and blue representing water. With the overall aesthetic of the logo, we were able to make King Restoration stand out by presenting a memorable, trusted brand for years to come.

We designed a full wrap-around branded van for the company prominently displaying the company’s brand identity and relevant information.

We created a modern and beautiful website with vibrant images, icons, and clear copy with an enjoyable and gratifying user experience optimized for all devices. The website is showcasing relevant information about King Restoration, their services and more.

Maxi Health Billboard Campaign

Gevina Website

Confetti Ice Cream

The Teyva Campaign

Complete Quinoa Cookies

We created an upscale and unique logo. The handwritten font invites you in with the warmth and tells the story of a custom brand that created products tailored especially for you.

The type is gentle and pleasant, lending a lighthearted vibe. Interconnected letters and a definitive underline represent the concept of mind-body health.

The packaging highlights the healthy nature of the food products, giving an organic feel that reflects the mission of the brand. We went for a clear and clean look with the product prominently displayed, which gives the consumer a clear idea of what they are purchasing with just one look.

Donary

Trimblaze

Web Design
With the website, we aimed to communicate the brand’s identity of upscale modern architecture through the design, layout, and user experience.

Print Ads
We also created a series of ads to showcase the rebranding. It was important to the client to display their handiwork while explaining their services. We added an element of blueprint within the design to emphasize the build.

Northside Coffee Rebrand

Wellbound Health Care

Wellbound Pediatric division
For the Wellbound Pediatric division, we replaced the “L” in the logo with a child flying a kite. We used child-friendly branding colors, while still maintaining a corporate look. See their business cards and how we incorporated their logo into their Kidz Thrive program.
We incorporated the geometric branding style into the pediatric website in an engaging and user-friendly way using responsive design. Swipe to see more pages.

Wellbound Adult division
The Wellbound Adult division falls under the umbrella of the general Wellbound Health Care. We customized the logo while keeping the core elements. We went for a lighter and fun look with the colors with strong contrast and switched the middle “L” for an icon with abstract adults.

The Print Ads
We created print ads and pamphlets with bold copy, compelling photography and colors and illustrations that reflect the brand’s story. For each of the Wellbound divisions, we created magnificent brochures that showcase the company’s work. The brochures reflect the branding of the companies division with extensive copy detailing their services.

Mochi Campaign

The Leiters Website

Visit the website: leiterssukkah.com

FINELINE BRANDING

Tuv Taam Website

The focal point of the website is the vibrant images of Tuv Taam products, shot in studio. We had Yossi & Malky Levin shoot beautiful lifestyle photography showcasing the Tuv Taam products in nice foody environments with a consistent look, just the way you would like it at home.

MEHADRIN SUMMER 2020 CAMPAIGN

White Orchid

Aside from the services that White Orchid offers, they carry an exclusive skincare line of products. We designed and created the packaging for those products, integrating their branding, and reflecting the quality of the products.

We aimed to communicate the brand messaging in a way that is bold, crisp, and to the point. The writing style remained consistent throughout so the consumer can recognize the brand from the copy alone.

We ran a series of print ads before, during, and after the grand opening. Aside from the bold copy and information, we created an exclusive coupon campaign strategy in select ads to entice potential clients to come and book their first appointment.

We went for a very soft and feminine color scheme. The tones we used intimated the soothing and relaxing experience one can expect at White Orchid.

We produced a next level website. Apart from it serving as a space to showcase their services, products and communicate information – the website functions as a multi-level platform where clients can purchase products and gift cards and make appointments for spa services.

The website design is cutting edge, while still maintaining a friendly and approachable feel. The user experience makes it easy and enjoyable to scroll through and we complemented the extensive information with a balance of photos and pleasing design that functions just as well on a phone or iPad, as it does on the desktop.

Coffee Direct Branding

Golden Flow Packaging

Bingo Wholesale

The logo reflects it’s Isreali franchise Osher Ad’s identity. Osher Ad is Israel’s fourth largest supermarket chain, with 15 locations throughout the country. Today, BINGO locations in Brooklyn, New York, Lakewood, NJ and Monsey, NY. This marks the first expansion of an Israeli supermarket into the United States or any other foreign market.
We also designed and developed separate brands, sub-brands and packaging designs for the many items available under the store’s own BLU brand – BLU PANTRY offering over 100 food items, BLU SHINE offering quality paper goods, BLU TAGO as the store’s electronics line, and more.

Amber Court

Techloq Campaign

ZipLens Branding & Marketing

The Print Campaign
We created print ads with bold copy, colors and illustrations that reflect the company’s products and services. Our team developed a character that personified the functions of Ziplens. We showed the character in different situations in the comfort of their home easily ordering a new pair of lenses.

The Grove Branding

There’s a reason why

Following the general direction of the campaign, the ads are minimalistic with the credit card set against a stark, white background for a clean and effective corporate look. The campaign targeted existing business owners and new small business owners as well as the everyday consumer.

To extend the campaign even further and broaden its reach, we created ads for bus shelters and billboards in various Jewish communities. These ads specifically reference the location where they’ll be placed, bringing the message out into the real world.

Boulder Builders

Connekt Branding & Marketing

We were faced with a challenge. Apple is advertising its new iPhone with a triple lens. Foldable Smartphones are making their debut. Phones have now turned into fashion statements. How do we promote a phone that has nothing in it besides being a phone – a device to make calls. Yes, our target audience is in the market for a Kosher phone, but how can we persuade them to chose ours over the competitors?

The answer was simple. Make it Attractive, Reliable, and clear lettering. We brought together strong and bright colors to reflect the hot product, as well as showing reliability, and trustworthy. The red represents the attractiveness of the product and the blue represents reliability and trustworthiness.

As you see the brand is quite versatile and balanced you can use it in more a calm way by letting the red take control, you can give it more tone and voice by giving control for the blue, and then you can lit up the brand and emotions by the great mixture of both.