Client: Yeshiva University
Trimblaze is a full-service finish carpentry and installation company who design and construct upscale door and molding installation.
We rebranded the 20-year-old company to visually communicate its service in a clean and updated way. We wanted to highlight the precision of the angles of the cuts when it comes to Trimblaze’s trimmings, so we aimed to convey that through the icon which is sharply cut on the angle – all while shaped like a “T” – the first letter of Trimblaze.
The Colors were our upgrade of the classic black & yellow construction colors. We borrowed the construction yellow and contrasted it with classy hunter green to communicate the luxurious craftsmanship of Trimblaze.
Web DesignWith the website, we aimed to communicate the brand’s identity of upscale modern architecture through the design, layout, and user experience.
Print AdsWe also created a series of ads to showcase the rebranding. It was important to the client to display their handiwork while explaining their services. We added an element of blueprint within the design to emphasize the build.