Client: Yeshiva University
Campaign for Maxi Health – the premier supplier of high-quality, kosher, and vegetarian vitamins. Our team created a full-scale billboard campaign to showcase the range and variety of Maxi Health products. We created a variety of billboards that were displayed outside pharmacies, across Boro Park, Flatbush, Williamsburgh, Monsey & Monroe.
The vision was to have one cohesive look for all the Maxi Health billboards, with a strong brand identity – while still emphasizing each category of vitamins individually. Using the Maxi Health icons as inspiration, we created a collection of billboard ads each emphasizing a different Maxi Health category, and built the letters of each category with the appropriate vitamins.
Nothing like a vision coming to fruition.