ABC Mortgage

ABC Mortgage

Simple, Trustworthy, Dependable.

A brand you can bank on.

ABC Mortgage, a trusted veteran in mortgages, approached us for a rebranding journey. Contrary to common belief, branding isn’t just about a clever name; it’s about strategic positioning. ABC’s name wasn’t a weakness; it was an asset.


ABC Mortgage


  • Brand Identity

  • Brand Positioning

  • Tagline

  • Marketing Collateral

  • Visuals

  • Social Media Setup

  • Email Signature

Brand messaging and identity.

Our approach was clear: embrace the name while amplifying its essence. We married ABC’s inherent strengths to the brand’s visual identity. A harmonious palette of dark navy and blue tones evoking trust and professionalism, while a clean, crisp font exuding clarity. Three blue circles adjacent to “ABC” symbolize the brand’s core pillars: Process, structure, and ease. 

In crafting the tagline, “As Easy, As Efficient,” we encapsulated ABC Mortgage’s commitment to delivering a seamless, hassle-free experience for their clients. It perfectly resonates with their core values.

Streamlined marketing collateral: A visual symphony.

Our team meticulously developed marketing collateral that harmonized with ABC’s new brand image, ensuring a consistent and compelling message across all touchpoints.

Sealing the brand.

We designed professional email signatures that reinforced the brand’s visual identity, leaving a lasting impression with every communication.