Northside Coffee Rebrand

Meet Northside Coffee – a premium drink dispenser company that serves customers at gas stations and takeout cafes.

Mission: Create, design, and develop the brand’s message and character.

While most drink dispenser companies will only offer one type of drink, Northside offers a wide variety including fresh coffee, fruit slush, Iced Cappucino, Hot Cappucino, and lots of flavored coffees. To that end, we worked on creating a brand that can encompass all the specifics, while still maintaining an integrated brand identity. We incorporated a splash within the logo to communicate a juicy and refreshing feel whether your drink of choice is a coffee or a fruit slush slush. We contrasted the brown with the lime green for a fresh and invigorating vibe.