Client: Yeshiva University
Coffee Direct is a wholesale coffee brand that distributes to local eateries and coffee shops. With the mission set to reflect the freshness and the unique spirit of the brand we used a variety of fun and vibrant colours, while staying true to the coffee identity in a clean and classy way.
The illustrated style served as a nice contrast against the boldness of the brand identity. We used a sketched pattern to reflect the avant-garde look and create a contrast against the bold colours. We chose the slogan “Espresso Yourself”, putting a double entendre on the word Espresso.