Techloq is a computer filter company designed to upgrade the clean internet browsing experience. Ahuva took their vision and communicated it with clear, linear design.
Senior designer, Ahuva Hoberman is not just great energy, she’s a marketing genius. She created this advertising campaign that appeared everywhere — from magazines to bus stops.
A logo is made up of many subtle details. With Techloq, our talented Shevy Gerdts tweaked their logo just enough to freshen it up while maintaining their brand identity. At first glance, the before and after may seem completely identical. You will notice the words are slightly closer together and the Q line has been straightened. Encompassing it all to one clean shape allows the eye to relax and gives it a cleaner and more modern look.
While print may work for a certain segment of their audience, adapting it to digital expands our scope and ensures that our message is communicated on all avenues.
Client: The Grove
Goal: To improve the brand’s corporate and modern feel while incorporating the original brand identity.
The Grove is a premium office location giving companies an elite and luxurious space to conduct their business. We used a thematic Green color scheme to represent The Grove as a place of growing, development, and progression. The tag line “A Business Hub” was added to the brand to add to this idea of progress and advancement.
Branding a company from scratch is a challenge, but some designers might admit that branding a company from an existing identity is even more challenging. Our mission was to improve the brand’s look and feel while simultaneously preserving the original identity.
We used cutting-edge technology to create a website that was not only visually beautiful but also has a satisfying user experience. We incorporated the brand colors and elements and created an informational and interactive website with an aesthetically pleasing user experience.
Visit the website: www.grovebusinesshub.com