Techloq is a computer filter company designed to upgrade the clean internet browsing experience.
Our mission was to create a striking campaign with bold copy, compelling colors and illustrations that reflect the company’s products and services, and to improve the brand’s corporate and modern feel while incorporating the original brand identity.
First Stop: The Refresh
logo is made up of many subtle details. With Techloq, our talented Shevy Gerdts tweaked their logo just enough to freshen it up while maintaining their brand identity. At first glance, the before and after may seem completely identical.
You will notice the words are slightly closer together and the Q line has been straightened. Encompassing it all to one clean shape allows the eye to relax and gives it a cleaner and more modern look.