The rebrand.

ICA’s iconic logomark has transformed, reflecting its commitment to innovation and excellence. While the fundamental design remains, we’ve refined it with balanced lines and angles, infusing it with a fresh, professional, and polished appearance.

But why keep the same icon? It’s all about preserving recognition. 

We’ve cranked up the vibrancy, infusing it with a bold splash of yellow. The journey towards excellence takes on a brighter, more vibrant tone with a sleek, unified face.

It’s all about the bigger picture.

Our goal was to ensure that ICA’s campaigns shared a consistent visual language.

Every campaign was a piece of a larger puzzle, contributing to ICA’s overarching brand message. This cohesive approach created a strong and memorable brand presence.

Through a consistent color palette, typography, and visual elements, we established a unified brand identity that reinforced ICA’s core values. 

The ICA fashion edition.

Fashion is a constantly shifting playlist, where the beat never stays the same. Runway shows and red-carpet events? They’re practically on a loop. 

For designers, staying in vogue isn’t a challenge; it’s their canvas, their art, and they set the bar.

The rest of us? We often find ourselves chasing after their creative coattails. 

We came in strong with this campaign, choosing a unique angle that speaks to those artists. Instead of chasing trends, we empower them to become the trendsetters, the couture visionaries, and the dream weavers who bring their boldest fashion fantasies to life.

Why be a trend follower when you can be a trendsetter? 

That’s the message we set out to share, and we’re delighted with how we’ve breathed life into it.

The ICA BA edition.

BA programs come by the dime a dozen. How does ICA differentiate itself? Because they’re in it for the long-term end result. They have their eyes on the prize and push you forward.

We chose this bold message to show you the end goal – a transformation from students to leaders. 

With our message and visual direction, you can envision yourself, armed with your degree, heading out into the world confident in your ability to make a mark. 

They say, ‘The future belongs to those who believe in the beauty of their dreams.’ With ICA, your dreams are not just beautiful; they’re achievable.

Who knows where your BA will take you? The sky’s the limit – and maybe even beyond. We made those tassels turn to show you how far you can go. 

The ICA Masters in Special Education edition.

In our campaign for ICA’s Masters in Special Education, we’re painting a picture that tugs at the heartstrings. Forget the usual laundry list of benefits; we’re all about celebrating the magic of your passion.

Our visuals feature backpacks and beaming kids with stickers that declare them as resilient problem solvers, high achievers, and curious learners. We even sprinkle in some ‘Good job’ and ‘Awesome’ vibes because, let’s face it, every success deserves a cheer.

But here’s the real deal: it’s not just about the stickers. It’s about the incredible journey you’ll embark on with ICA.