Connekt is a kosher phone and network company designed to reclaim the power of the simple connection. Connekt isn’t simply a company that sells Kosher phones, it’s an idea. Connecting and appreciating the world, that exists beyond the screen.
When we were first approached by this client, we instantly knew what their name will be, and how their message would manifest in the branding. We met with these great people who were passionate about their cause. There was a spark, while they spoke about simple connection. Connection to the world around you, a husband to a wife, parent to child, brothers to sisters and friends. This spark is what inspired us while designing and developing the brand’s message and character.
We were faced with a challenge. Apple is advertising its new iPhone with a triple lens. Foldable Smartphones are making their debut. Phones have now turned into fashion statements. How do we promote a phone that has nothing in it besides being a phone – a device to make calls. Yes, our target audience is in the market for a Kosher phone, but how can we persuade them to chose ours over the competitors?
The answer was simple. Make it Attractive, Reliable, and clear lettering. We created a memorable icon for the logo. The K. that makes the name of the brand: Conne’k’t and stands for the kosher word. But we focused on the “Connect to the world” message rather than the kosher.
We did so by designing the K in a shape of something that is connected and you can’t disconnect it, the Drop shape captured the look of a drop that wants to stay connected to where it was.
We brought together strong and bright colors to reflect the hot product, as well as showing reliability, and trustworthy. The red represents the attractiveness of the product and the blue represents reliability and trustworthiness.
As you see the brand is quite versatile and balanced you can use it in more a calm way by letting the red take control, you can give it more tone and voice by giving control for the blue, and then you can lit up the brand and emotions by the great mixture of both.
The Connekt company stepped up their game with bringing you kiosks all over the place to make it easier to purchase kosher phone, SIM card, service and activate in minutes.
We created an attractive design following the brand style, so you could spot the Connekt kiosks from a mile away.
The Print Ads
We created print ads with bold copy, compelling photography and colors and illustrations that reflect the company’s products and services,
The feedback we received was tremendous. Our campaign stood out and created a buzz. The colors and patterns left an impact. Most of all, the messaging came through. The idea of a simple connection to the world around us, our family and friends is what carried on.