COFFEE DIRECT
BRANDING

Coffee Direct is a wholesale coffee brand that distributes to local eateries and coffee shops.

With the mission set to reflect the freshness and the unique spirit of the brand we used a variety of fun and vibrant colours, while staying true to the coffee identity in a clean and classy way.

The illustrated style served as a nice contrast against the boldness of the brand identity. We used a sketched pattern to reflect the avant-garde look and create a contrast against the bold colours. We chose the slogan “Espresso Yourself”, putting a double entendre on the word Espresso.

 


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