TruFruit is a revolutionary brand in the kosher food industry. The brand produces all natural, 100% fruit products. They required a full brand identity package including, brand name, logo, and slogan.
We homed in on the key unique aspect of the brand, that is, all products are manufactured from 100% natural fruit. TruFruit was the perfect name in our minds, as without any explanation, the name itself conveys a clear message about the brand. Our aim was to develop a brand image for TruFruit built around transparency and honesty. A health food brand consumers could really trust.
TruFruit was successfully launched into the market and is gradually making its mark on the kosher natural, health foods industry.