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The Challenge

TruFruit is a revolutionary brand in the kosher food industry. The brand produces all natural, 100% fruit products. They required a full brand identity package including, brand name, logo, and slogan.

The Solution

We homed in on the key unique aspect of the brand, that is, all products are manufactured from 100% natural fruit. TruFruit was the perfect name in our minds, as without any explanation, the name itself conveys a clear message about the brand. Our aim was to develop a brand image for TruFruit built around transparency and honesty. A health food brand consumers could really trust.

The Result

TruFruit was successfully launched into the market and is gradually making its mark on the kosher natural, health foods industry.

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