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The Challenge

Mehadrin Ice Cream was engaged in an intense battle with a key competitor in the kosher ice cream industry, fighting over market share and sales. Mehadrin Ice Cream's goal was to become the first ice cream of choice in all kosher households. Mehadrin faced a challenge that many consumers had never been exposed to their ice cream brand, and associated Mehadrin solely with refrigerated dairy products such as yogurts and cheeses, rather than ice cream.

The Solution

We developed a dynamic integrated communications plan that primarily focused on increasing brand and product awareness in the desired target market. The campaign created a unified brand experience for consumers, with a promotional mix spanning print advertising, in-store promotions, guerilla marketing, public relations and social media marketing.

The Result

Mehadrin Ice Cream experienced a significant increase in brand recognition and awareness, which translated into a leap in sales and market share.

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