Golden Flow is an iconic kosher brand, the milk your parents and grandparents grew up on. They were experiencing a disconnect with their brand image amongst the younger demographic, who had many more options and choices available to them.
We endeavored to construct a strategy around increasing the appeal of Golden Flow to a younger audience. We undertook extensive market research. We concluded that the key advantage of Golden Flow products, specifically their milk, lay in their unique manufacturing processes which lead to longer lasting freshness. Based on this finding, we developed a strategy to improve Golden Flow's brand image and communicate its advantages to consumers.
Golden Flow is gaining traction with a younger audience, and people are beginning to associate the brand with long-lasting freshness.