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The Challenge

Bingo is a kosher discount, bulk supermarket, modelling a Costco style approach to grocery shopping. They required the full branding package, including name generation, branding style, slogan, logo and packaging. The challenge involved creating and building a brand that fully personified the Bingo approach and would clearly communicate to consumers the values Bingo exemplifies.

The Solution

Bingo was born! We began with developing the supermarket name and logo, and then proceeded to build a comprehensive brand that maintained a consistent feel and positioning across all brand facets.

The Result

Bingo launched in November of 2016, and has achieved greater success today than anyone could have imagined. Brand awareness is strong and growing, and Bingo has effectively been positioned as the number one 'no-frills' kosher discount grocery store in New York..

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